Archive | Uncategorized

22 February 2019 ~ 0 Comments

2019 North American Toy Fair Review – 6 Key Conclusions

Here’s our review of this year’s New York toy fair: USA Toy Market Outlook: After a really challenging 2018 the toy industry looks set to bounceback in 2019. We’re predicting that after finishing 2% down for 2018 vs 2017, that we’ll see in the vicinity of 3-5% growth in the US toy market in 2019. […]

Continue Reading

12 February 2019 ~ 0 Comments

TRU Kids Inc: The Phoenix From The Toys R Us Ashes?

TRU KIDS INC: THE PHOENIX FROM THE TOYS R US ASHES? The return of a new ‘version’ of Toys R Us is hardly surprising. Bearing in mind the latent affection consumers clearly have for the brand, the established social media following, the tooling and ready to go own brand products and the very similiar leadership […]

Continue Reading

08 February 2019 ~ 0 Comments

Toy Marketing: TVCs Versus Digital Marketing: Have We Reached Tipping Point?

TVCs VERSUS DIGITAL MARKETING FOR TOYS: HAVE WE REACHED TIPPING POINT? TV advertising has been the core marketing activity for the toy industry since not long after TV adverts came about. So career toy people and career toy retail people have known and come to depend on a powerfully effective and above all simple (if […]

Continue Reading

04 February 2019 ~ 0 Comments

2019 Spielwarenmesse-Nuremberg Toyfair Review – Llama’s, Lizards and Electronics!

2019 SPIELWARENMESSE-NUREMBERG TOYFAIR REVIEW – LLAMA’S, LIZARDS AND ELECTRONICS! The 70th Spielwarenmesse-Nuremberg International Toy Fair has drawn to a close. As ever, this show offers the biggest and best opportunity to connect with toy people from all around the world. Just like usual, this equates to a massively stimulating and somewhat exhausting experience! Whatever your […]

Continue Reading

25 January 2019 ~ 0 Comments

2019 UK Toy Fair Review – The Times They Are A Changing

2019 UK TOY FAIR REVIEW – THE TIMES THEY ARE A CHANGING As the sun finally set (at last!) on a tough 2018, the UK toy trade gathered at Olympia Exhibition Centre in London this week for the BTHA UK toy fair. In my opinion, this is one of the best organised trade shows of all the […]

Continue Reading

18 January 2019 ~ 0 Comments

Toy Industry 2019 – Reasons To Be Cheerful

Having arrived back this week from Hong Kong toy fair, it is clear that the global toy business is still managing the aftermath of the failure of Toys R Us in the USA & some other markets. While many of us are natural optimists, the mood in general was one of digging in and riding […]

Continue Reading

15 January 2019 ~ 0 Comments

Toy Industry Veterans Launch New Marketing Content Production Service For Toy Companies

Matt Knott and Steve Reece announced today that they have launched a new strategic partnership offering content production services for toy companies. With the growth of YouTube as a marketing platform, the pair plan to utilise their extensive experience of toy industry marketing and content production to the benefit of clients. Matt Knott said “Steve […]

Continue Reading

14 December 2018 ~ 0 Comments

Company Profile: Chalk & Chuckles

In the past few years, educationally focused toys have been quite prominent in the world of toys – which can only be a good thing!  We seem though to have begun to emphasize STEM (i.e. science, technology, engineering & math/s) as the prevailing definition of educational/developmental toys. There are however many other ways in which […]

Continue Reading

14 December 2018 ~ 0 Comments

Company Profile: Muñecas Guca

One of our favourite things to do in the toy business is to visit a factory making really beautiful toys, and to see those toys in various stages of build/creation. A recent visit to the Muñecas Guca (Muñecas is Spanish for dolls!) factory near to Alicante, Spain was one of those delightful experiences seeing hand […]

Continue Reading

06 December 2018 ~ 0 Comments

Toy Export Sales – The Formula For Progress

TOY EXPORT SALES – THE FORMULA FOR PROGRESS If you analyse the global toy industry, once you get past the top few toy companies, who tend to have subsidiaries in any market/region worth the effort, you find an industry whereby the vast majority toy sales are made on a domestic/export split. In other words, toy […]

Continue Reading