Which Toy Trade Shows Should You Attend?

The following is the script for Episode 107 of our PLAYING AT BUSINESS podcast.

It's written to make the podcast work as best as it can, so it doesn't read like a typical article, but some of our followers have asked for the script to be shared so they can access the information without having to listen to a full podcast episode.

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WHICH TOY TRADE SHOWS SHOULD YOU ATTEND?

·       Hello, and welcome to The Playing At Business podcast.

I’m your host Steve Reece

·       For today’s podcast We’re going to take a look at the major Toy trade shows & discuss the factors for you to consider in deciding which shows to visit and exhibit at.

·       Before getting into that, just a couple of up-front bits and bobs:

1.       I have a series of Linked In Newsletters offering long form report style analysis & commentary on the Global toy & game business – just search on Linked In for Steve Reece toys or Toy Industry Journal Newsletter & you should find the newsletter. Please feel free also to send me a Linked In connection request, and then you should see everything I post on Linked In in your feed (algorithm allowing!). At the time of recording we have 36 editions of that newsletter you can check out, and with more than 5,500 subscribers from across the Toy & Games business this is a Free resource you would be crazy not to tap into!

·       Now a quick plug for our Consultancy business services:

1.       Would you like to ask me about your business and your challenges in the Toy & Games industry? I have an entry level Consultancy service which helps companies of all sizes and budgets to ask me about anything which they need to know more about – whether it’s reviewing a product concept, discussing how to grow your business, how to get export sales or anything else about this industry. I have conducted so many of these Consultancy calls now that I feel like the value we can get you for a relatively small sum invested is better than it has ever been. To find out more about this Consultancy service, just go to www.KidsBrandInsight.com/services

2.       Thirdly & finally in terms of our services alongside helping companies with their export sales we also work as head-hunters or recruitment consultants to help you find the right senior people to power your growth. As we speak I am finalising recruitment for a major Asian company for a senior international role. For more details just get in touch via: www.KidsBrandInsight.com/services

·       Anyway, that’s quite enough up front rambling, let’s get into the topic of today’s podcast:

·       Probably the question I get asked most by my clients who often come from outside the Toy & Game industry, is there are so many trade shows, which ones should we attend?

·       Today’s podcast seeks to answer that question.

·       But I’m not going to tell you exactly which shows you should lock in for your business, because I have listeners who are start ups in one country or another through to people who are high up in major Global players.

·       There is no one answer, no one size fits all decision here.

·       Instead what I want to do is to look at some of the key trade show events on the calendar, describe their characteristics & opportunities and try to outline which type of company is most likely to benefit most from each show.

·       Of all the areas of the Toy & Game business that have been most discussed through and after the Covid-19 pandemic it is trade shows.

·       Needless to say we encountered significant disruption during the pandemic, and physical trade shows were largely cancelled for a time.

·       What happened then was a lot of industry navel gazing arguing and disagreeing about which shows we needed and which we didn’t.

·       Things were up in the air for quite a while, but now it looks like things have settled down & now the place of each show in the calendar looks like being fixed into place for the foreseeable future, and actually things are not all that different overall, with just a few key changes which we’ll run through.

·       So the way I’m going to do this is to run through a typical selling cycle, from the earliest trade show in the selling cycle through to the end of the cycle.

TOY & GAME COMPANY PREVIEWS

One selling event which doesn’t get enough discussion are the thousands of previews which take place in Toy & Game co showrooms from September onwards each year. The benefits of these previews are that you get focused buyer time, and the buyer knows you have all products and data available to answer all their questions.

·       I don’t remember visiting an established company which didn’t have an in house product show room on site.

·       The challenge of course is persuading buyers to leave their offices & to spend a probably inefficient amount of time with just one supplier. Needless to say you are going to have to be an established supplier with sufficient new news and breadth of product line to merit the buyer’s time to visit you.

·       Sometimes for smaller companies, you may do a roughly equivalent visit to the Buyer in their offices to do a quick i.e. 30-60 min presentation of your new lines for the following peak season.

·       Which is where the newest established or at least newly formalised LA PREVIEWS events come in (April & Sept).

·       Historically, the major Toy companies of Los Angeles would run their own preview events in their show rooms in and around the beach districts of LA.

·       Mattel & MGA have been major drivers but also buyer magnets to L.A. for previews around September and October for peak season (as well as an earlier time period around April for spring-summer season).

·       At a similar time as the autumn previews, the Toy Association historically ran the Dallas previews event, which was a formal gathering of North American Toy & Game companies in one place and time to maximise efficiency for buyers and their suppliers.

·       The shakeout post Covid is that the Dallas show is now gone, and instead, both the Toy Association, but also international Toy & Game companies have formalised a gathering in LA in September, with many companies having an extended preview season in L.A. of c. 8 weeks or so.

·       So, the bottom line on the LA previews is this: if you are an established company, with established retail customers in North America, as well as international distributors who are now visiting this event, and you can book in a lot of appointments in advance with existing contacts and partners, then you should benefit from this extended event – although it is expensive & time consuming based on an extended presence of multiple weeks.

·       I think now this show has been more or less cemented into the annual calendar & supported by the Toy Association it is now a fixture, and if you want to sell into the North American market, at the right time in your company’s development it will become must attend.

·       If you are newer to the industry or don’t have many existing contacts though, then I think this show is going to be a tough show for you to gain traction from. That’s just my opinion, but this is not like one hall or exhibition centre you can hang around at, it’s several buildings with private closed showrooms. OK there will be some social and networking events, but if you don’t have a show room you won’t get much opportunity, and if you book a show room speculatively it can be quite hard to get enough traffic to your showroom to merit the costs & time invested.

·       Ok, so after the LA show there are some national shows. I’m going to quickly skip by these as there are a lot of them, most countries have one. In the UK we have the BTHA UK Toyfair in January, France has the Deauville ‘Preshow’ event in November, India has two shows – etc.

·       Now there are some shows which act as both international gatherings and also national shows, and some shows which are more focused on Sourcing products, but we’ll cover that as we go through.

HONG KONG

·       Aside from the Dallas show, I think the main loser from the Covid-19 shakeout is the January gathering in Hong Kong.

·       Visitor numbers to that gathering have been down considerably post pandemic so far.

·       Before the pandemic, the January gathering in Hong Kong (as well as another gathering around October for the Mega show) was a major destination for international buyers making their FOB purchases.

·       Originally HK was the trading hub from where buyers could easily buy from agents to factories in China.

·       Eventually as China opened up commercially, many buyers would meet both factory suppliers & international Toy companies in HK before heading over to the mainland to visit factories and buy direct for some lines.

·       In the end this became just another trade show really, and many companies felt they had to be there in order to get Buyer time and not lose out to competitors.

·       Going forward, I think this show will revert to more of an FOB show, with far fewer retail buyers attending – so you are likely to still get buyers from major retailers attending but rather than the entire buying team spending 2 weeks out of the office, it’s more likely to be one or two of the buying team with a focus on buying direct from factories and buying from the HK based product development companies.

·       So again, you can work out from that whether it makes sense for your business.

·       For newer companies, I would tend to say it doesn’t really make sense for you to attend unless you can see something I have missed!

SPIELWARENMESSE IN NUREMBERG

·       This show held in Nuremberg, Bavaria in Germany, held in late Jan/early Feb each year has been the biggest Toy trade show with somewhere between 2,000 to 3,000 exhibitors.

·       The show acts as Germany’s national Toy & Games trade show, but also is THE major European/International Toy show.

·       I’ve visited this show 20+ times, and it’s the number one show for me & my business.

·       The show attracts something like 60,000-80,000 people.

·       So if you attend this massive show will only ever meet a fraction of the people there and only ever get to exploit a tiny sliver of a percent of all the opportunity there at that show.

·       European retail buyers attend in their droves. There are some US buyers as well, along with retailers from across international markets.

·       There are literally thousands of distributors in attendance, and so if you are trying to get export distribution this is probably as good a place as you can be.

·       It’s not the cheapest show to exhibit at, but if you are a relatively new company and you want to grow your international sales, you WILL get a lot of walk by traffic at this show.

·       The format is a mix of a few private exhibition booths, along with most which are semi or fully open stands.

·       Accommodation is notoriously hard to find & expensive for the show, but nevertheless for most companies I would put this show as number one.

NEW YORK

·       Of all the uncertainty and grumbling about the show schedule through and after the pandemic, the NY toyfair received the most unjust speculation and turbulence.

·       Let me try to briefly explain what the issue is with the show for some people:

§  The show was traditionally in mid-February (for a LONG time).

§  The issue with that timing is that many of the big companies are more focused on mass market retailers like Walmart & Target driving volume. And mid-February is too late for the buying cycle of those major giants.

§  To me though this is a failure to understand and appreciate the NY show for what it is. It’s an opportunity for the US’s massive Specialty & mid tier market to preview products and buy late enough for how they work, but early enough for suppliers to manufacture & ship stock in time for Fall.

§  So the bottom line to me is this – there are previews in September/October – now in LA, as was in Dallas. The NYC show is different, and there is clearly financially a place for both.

§  My attitude is if you don’t want to sell to specialty or mid-tier accounts, don’t take part in the NYC show.

§  But for smaller and newer companies the NYC show is an incredible opportunity to access the world’s biggest Toy & Game market and buyers who can springboard small companies into much bigger companies.

DISTOY

·       This show is comparatively new. It started in the noughties when a few of the UK’s established Toy & Game companies got together to organise a selling event to their international distributors to be timed at the point in the development cycle when they had finished products instead of mock ups and prototypes.

·       It was originally a small show & was fairly exclusive. AS the Managing Director of an up and coming company, I remember skulking around outside the event trying to find international distributors in passing.

·       Eventually the show grew and grew as a mid year event for international distribution, with no focus on retailers.

·       The show is literally running as I am recording this podcast, so I’m going to reserve comment on this show largely, and will post my thoughts elsewhere eon this show.

·       As we come to the end of this episode now, I just want to emphasise that there are other smaller, more specialist or more local shows. I have just tried to summarise the main shows, explain what they are about/how they work and to suggest what kind of companies will benefit more from each show.

OUTRO

·       So, that’s all we have time for this time, thanks for listening to Episode 107 of The Playing At Business podcast.

·       If you’d like to ask me direct questions to address your Toy & Game industry questions and your business challenges, you could take a look at our Consultancy video call service just check out  www.KidsBrandInsight.com/services

·       That’s all for now, I’ve been your host Steve Reece, this has been the Playing At Business podcast and we’ll see you next time. Thanks and bye.

Toy & Game Industry - Healthcheck Survey Results April 2024

Toy & Game Industry - Healthcheck Survey Results April 2024

Would you or your team benefit from a training course offering a basic level overview of all the key elements of the Toy & Game biz?

We will soon be launching our TOY & GAME BUSINESS FUNDAMENTALS TRAINING COURSE. Sign up to the waiting list for advanced ticket sales & more info here: https://steve-reece.aweb.page/p/f7499bff-42aa-436a-9ff0-ef581613a681

I put out a survey last week asking 10 questions about the health & performance of the Toy & Game industry right now. Here’s the results:

TOPLINE RESULTS OF SURVEY – THINGS ARE TOUGH, BUT HOPE SPRINGS ETERNAL – 7 KEY FINDINGS

Not all of us are data hounds, so for those of you who don’t delight in analysing Metrics, here’s a quick topline of the results:

1.      Most companies who responded are NOT doing terribly, despite tough market conditions. In fact the spread of answers to how the business is doing right now was about what we would normally expect in average conditions with some companies doing well and some doing badly.

2.     2024 is largely panning out on a par with 2023 i.e. the feeling is that things are not getting worse overall.

3.     50% of responses indicate that doing business is harder now than pre-pandemic, which is no real surprise bearing in mind the impact of high inflation on consumer spending in most major Toy markets.

4.    58% of respondents are optimistic about the future of the Toy & Game business, with 29% being neutral. That’s fairly positive feedback bearing in mind we’re running this survey during a tough stretch of trading conditions.

5.     When asked if they would support their kids working in the Toy & Game business for their whole careers nearly three quarters of respondents replied they would or would maybe support their kids to work in this industry. That looks like a fairly glowing endorsement for the perceived future prospects for our industry.

6.    When asked about major challenges, the responses varied based on the different types of business people worked in, but here’s a few of them:

o   Changes in Technology

o   Lack of talent within retail

o   Uncertainty of an election year & the impact on retail/consumer confidence

o   Price increments

o   Lack of innovation

o   Supply chain disruption

7.     When asked about major opportunities, the responses varied based on the different types of businesses people worked in, but here’s a few of them:

o   Changes in Technology

o   Creating unique & exclusive products

o   Branded Toys performing better than Chinese imports

CONCLUSION – HOW HEALTHY IS THE TOY & GAME BUSINESS IN 2024?

Well there are indications that 2024 is quite a tough year, but not necessarily tougher than 2023. We can also see that there are clear indications that doing business is tougher now versus pre-pandemic. The bottom line here is this – things ain’t easy for many in the Toy & Games industry right now, but there is still hope and things are probably not worse than they have been over the past year or two. Moreover, confidence in the future prospects of our business remains strong.

RESEARCH METHODOLOGY - CAVEATS

I’m going to be annoying now and deploy that typical navel gazing manner that researchers use when analysing their own methodologies. There are some fairly obvious caveats to the findings of this survey.

I won’t bore you with statistical sampling theory, but these results are almost certainly not statistically representative of the industry as a whole for two reasons a). Small sample size, we had 25 people respond, we would need 100+ to be able to robustly argue we had any chance of being truly representative. b). Self-selecting respondents – clearly this was an optional exercise, therefore you could argue only people with enough time or who like to share their thoughts i.e. are highly opinionated, would respond - both of these factors could affect the results. Nevertheless hopefully you can still find some value in these findings as limited as this survey was.

TOY & GAME BUSINESS FUNDAMENTALS TRAINING WITH STEVE REECE

Several of our clients have asked us to put together a training day program covering the fundamentals of the Toy & Game business. We are currently working on rolling this training day out to a broader audience.

If you want to sign up to the waiting list, to receive more information and to get advanced ticket sale information for you or your team, please click here to sign up: https://steve-reece.aweb.page/p/f7499bff-42aa-436a-9ff0-ef581613a681

The curriculum is being designed to offer an overview of how the toy & Game business works overall, and by working through key fundamental areas of the Toy business including:

• Product concept and ideation

• Manufacturing & shipping

• Inventory management and forecasting

• Distribution markets, models, methods and channels

• Selling internationally, managing export sales

• How to sell Toys & Games to retail buyers

• How to get your products placed in retail

• Toy & Game industry Trade shows

• Toy & Game marketing

• How brand licensing works

• Consumer insights in the Toy & Game business

• A non-legal look at Legal - IP/brand protection

• Biggest mistakes to avoid in the Toy & Game business

• Information sources on the global Toy & Game industry

• And more...

WHO'S IT FOR?

This is a fundamentals training course, so by definition it is pitched at giving a basic understanding of key elements of the Toy & Games business. This course will be of help for people with c. 3 years or less experience in the business, for people who have primarily worked in one discipline and now need an idea of how the rest of the Toy business works, and for those who are in start-up or pre-start up mode.

The course will include ample opportunity to ask specific questions to aid your understanding and learning. This is not designed to be passive learning, the more questions you ask the more you will get from the training.

WHO IS THE COURSE MODERATOR?

Steve Reece will present all elements of this course. Steve has 25 years experience working across the Toy & Games business and has a long-term commitment to helping the learning and development of people in the Toy & Game business. He has worked for and with major Toy & Game companies as well as hundreds of smaller companies and start-ups. He first ran training courses for our industry back in 2011.

WHERE & WHEN WILL THE COURSE BE HELD?

We are just gauging demand by meeting format/locations. We are considering online live training, face to face in conference suites and also potentially delivering the training in client's offices where the numbers of participants merit.

WHAT DO YOU DO NEXT IF YOU ARE INTERESTED IN THIS TOY & GAME BUSINESS FUNDAMENTALS TRAINING WITH STEVE REECE?

Sign up to the waiting list for advanced ticket sales & more info here:

https://steve-reece.aweb.page/p/f7499bff-42aa-436a-9ff0-ef581613a681

TOY LICENSING: IS HARRY POTTER THE ‘NEW STAR WARS’?

TOY LICENSING: IS HARRY POTTER THE ‘NEW STAR WARS’?

Would you or your team benefit from a training course offering a basic level overview of all the key elements of the Toy & Game biz?

We will soon be launching our TOY & GAME BUSINESS FUNDAMENTALS TRAINING COURSE. Sign up to the waiting list for advanced ticket sales & more info here:

https://steve-reece.aweb.page/p/f7499bff-42aa-436a-9ff0-ef581613a681

Is Harry Potter The 'New Star Wars' For Toy Licensing?

I was talking to an old time Toy industry guy at Toy Fair this year, and we were discussing Licensing in the toy business. He jokingly asked me this question: "Is Harry Potter The 'New Star Wars' For Toy Licensing". So let me answer that provocative question clearly – Harry Potter and Star Wars are very different properties in many ways, so the clear answer to the question in the title is NO, but nevertheless there is a lot to learn from looking at the development of both of these powerhouse franchises.

This article looks at these two major entertainment properties which can be found across Toy aisles, to learn from the analysis and comparisons and to try to be both entertaining and insightful about Toy Licensing.

Star Wars – A Perennial Best-Selling Toy License

When Star Wars: Episode IV – A New Hope released to movie theatres back in 1977 it was a massive success both on screen and for related products in stores. The original version had a reported production budget of $11m USD, and according to Box Office Mojo took over $300m USD at the global box office. The mass market merchandise frenzy that followed had never been seen before. I was only 2 years old, so to be honest it largely passed me by, as did The Empire Strikes Back in 1980. However, by the time Return of The Jedi released in 1983, I was a massive Star Wars nut, and I have vivid memories of watching that film at the Odeon cinema on Oxford Street, Manchester, England (pictured below), and of watching the previous two movies avidly whenever they were on TV.

I also remember deeply desiring the Toys. Unfortunately at the time the movies were all the rage, my family could not afford such fripperies as Licensed Toys, but I enjoyed playing with Luke, Han, Leia and co at my friends’ houses. Some years later (I think I was about 11 years old) I found a full set of original Toys at a jumble sale (like a UK version of a garage sale), which I bought for peanuts and cherished. Sadly I no longer have them much to my regret...

Anyway, the point is this, in many ways Star Wars was and still is the best practise template for a Toyetic movie franchise. The broad character array offers something for every child (or adult/kidult). The franchise features ‘goodies’ and ‘baddies’, heroes and heroines, funny characters, cute characters, weapons, robots, ground vehicles, space ships, big playset inspiring locations such as The Empire’s Death Star or Yoda’s Swamp, and so much more. Over the years I have advised various content creators about which key elements they need to include in their content output to maximise the opportunity for Toys & Games. I have often referred these clients to watch the original Star Wars movies.

This might well explain why Star Wars has been a top-selling Toy brand more or less since the originally released Trilogy kickstarted the whole thing. I began working full time in the Toy business around the turn of the millennium, and as best as I can remember, Star Wars has been a Top 10 License for Toys every year of this millennium so far.

HARRY POTTER – A DIFFERENT PATH TO PERENNIAL STATUS?

I remember a huge buzz around the original book instalment of Harry Potter, with the release of the second and third books then being hugely anticipated. Like many people I was hooked after the first book. Such a strong storyline, empathetic characters and a unique blend of fantasy and reality.

The original movie was also heavily anticipated, and thus when it released in November 2001 went on to gross just under $1 billion at the global box office. Since then ‘Wizarding World’ (which includes the Harry Potter AND Fantastic Beasts movies) has gone on to become the fourth biggest movie franchise of all time, with reported total box office takings of $9.65 billion at the time of writing, sitting just behind the Star Wars franchise in 3rd place with c. $10.3 billion box office takings.

So Harry Potter is a huge movie franchise. But more than that, it has become an ever present in Toy aisles. As I have meandered through retail across the last 12 months, one of the ever presents was Harry Potter licensed merchandise. 

One interesting thing to note here, is that when Harry Potter Toys first launched 20+ years back, they weren’t quite as big a success as the strength of following and passion for the franchise might have suggested they would be. Mattel had the original master Toy license but struggled somewhat. One reason given by many observers at the time was that the lower than expected sales results from Harry Potter Toy & Game products was a result of the stark Gender labelled merchandising options at the time – Toys back then tended to go in aisles clearly labelled as ‘Boys’ or ‘Girls’ or ‘Preschool’. These options didn’t really suit Harry Potter which was of course a property with a strong lead boy character, alongside many strong females in the film, not the least of which being the always impressive Hermione Granger. Harry Potter was not a very obvious traditional ‘Boys’ property, a la Power Rangers, He Man or Star Wars - whereby the focus is on action, quick wit and one liners, and physical conflict of some sort. Moreover, the characters lacked the glitzy fashion most prominently found in the ‘Girls’ aisle at that point in time.

I was at Hasbro back when the first Harry Potter Toys came out. I have vague recollections that those of us at Hasbro who were fans of the books were somewhat miffed when Mattel got the master Toy license for Harry Potter. We at Hasbro did get some peripheral opportunities with rights for ‘Candy’ and some other peripheral categories. I remember we had big expectations for Bertie Botts Every Flavour Beans, but I don’t think we enjoyed great success from memory back then. 

So if the original Toy products were not as successful as we would have expected back then, what changed to see Harry Potter grow into a perennial Toy brand which today only seems to grow in strength and retail presence every year, despite it being more than a decade since The Deathly Hallows Part 2 released in cinemas?

We can see 3 major trends affecting and boosting the opportunity for Harry Potter to become a powerful perennial franchise:

1.      Originally when the first Toy line was released, the property was arguably equally weighted between readers of the book and watchers of the movies, because to start with there was only one movie and the book series started the whole thing. Most kids would need to be c. 7 to 8 years of age to be able to read that type of book, which as we know is older than the typical Toy demographic. Now though, more than a decade after the release of The Deathly Hallows Part 2, new generations of kids are coming to the franchise fresh and greatly enjoying the movies as a primary point of entry to the franchise. This has in effect reduced the entry point to Harry Potter for children, as the movie is more accessible to younger kids than the books were originally due to movie watching age starting younger versus reading age.

2.     The whole 'Kidult' thang – today’s young adults grew up with Harry Potter movies releasing regularly throughout their childhoods. In effect, you could argue that Harry Potter is to their generation what Star Wars is to my generation – a massive family entertainment franchise which really spoke to that generation. As such, today’s ‘Kidults’ have affection and affinity for this mighty magical franchise and buy merchandise accordingly.

3.     The Toy industry has changed in terms of broader retail channels and marketing methods. Back when Mattel had the first master Toy license for Harry Potter the 'old skool' model still applied – you typically had either a Doll or an Action Figure range to reflect the main characters, plus playsets and ideally a vehicle or two, and heavy TV advertising combined with focus on a limited number of mass market retailers meant that no bigger company wanted to chase individual Toy categories with a license. Today’s market is so much more nuanced and full of niches of various sizes, meaning that Licensing can go further than it did before, and Licensees can easily tap into ‘Community’ that was not open or accessible to them twenty years ago to sell enthusiast product.

THE BOTTOM LINE: IS HARRY POTTER THE NEXT STAR WARS IN TOY LICENSING?

No, of course not…it’s a stupid provocative question which we shouldn’t take seriously, it was only asked of me in a joking tone. BUT if we compare the journey of both of these mighty Toyetic franchises we can see different paths to success with Licenses in the Toy & Game business, and we can also see how changing society and changing retail landscape allow different franchises to flourish.

N.B. All trademarks and other intellectual property featured herein are the property of their respective owners.

TOY & GAME BUSINESS FUNDAMENTALS TRAINING WITH STEVE REECE

Several of our clients have asked us to put together a training day program covering the fundamentals of the Toy & Game business.

We are currently working on rolling this training day out to a broader audience.

If you want to sign up to the waiting list, to receive more information and to get advanced ticket sale information for you or your team, please click here to sign up: https://steve-reece.aweb.page/p/f7499bff-42aa-436a-9ff0-ef581613a681

The curriculum is designed to offer an overview of how the toy & Game business works overall, and by working through key fundamental areas of the Toy business including:

• Product concept and ideation

• Manufacturing & shipping

• Inventory management and forecasting

• Distribution markets, models, methods and channels

• Selling internationally, managing export sales

• How to sell Toys & Games to retail buyers

• How to get your products placed in retail

• Toy & Game industry Trade shows

• Toy & Game marketing

• How brand licensing works

• Consumer insights in the Toy & Game business

• A non-legal look at Legal - IP/brand protection, Contracts, NDAs

• Biggest mistakes to avoid in the Toy & Game business

• Information sources on the global Toy & Game industry

• And more...

WHO'S IT FOR?

This is a fundamentals training course, so by definition it is pitched at giving a basic understanding of key elements of the Toy & Games business. This course will be of help for people with c. 3 years or less experience in the business, or people who have primarily worked in one discipline and now need an idea of how the rest of the Toy business works, and for those who are in start-up or pre-start up mode.

The course will include ample opportunity to ask specific questions to aid your understanding and learning. This is not designed to be passive learning, the more questions you ask the more you will get from the training.

WHO IS THE COURSE MODERATOR?

Steve Reece will present all elements of this course. Steve has 25 years experience working across the Toy & Games business and has a long-term commitment to helping the learning and development of people in the Toy & Game business. He has worked for and with major Toy & Game companies as well as hundreds of smaller companies and start-ups. He first ran training courses for our industry back in 2011.

WHERE & WHEN WILL THE COURSE BE HELD?

We are delivering the course via online training. We are also running training days in client's offices..

WHAT DO YOU DO NEXT IF YOU ARE INTERESTED IN THIS TOY & GAME BUSINESS FUNDAMENTALS TRAINING WITH STEVE REECE?

Sign up to the waiting list for advanced ticket sales & more info here:

https://steve-reece.aweb.page/p/f7499bff-42aa-436a-9ff0-ef581613a681