ABOUT TOY INDUSTRY JOURNAL

For more than a decade we have been publishing articles offering analysis & insights on the toy & games business.

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I started working on some toy projects in the mid to late '90s, before entering the Toy & game biz full time around the turn of the millennium...and I have never quite managed to escape ever since!

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My first major role in the toy business was working in Hasbro's European market research department, before moving onto managing iconic brands including Play-Doh, Monopoly, Trivial Pursuit & Hasbro's products developed under license from The Walt Disney Company.

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Our aim with Toy Industry Journal is to offer thought provoking perspectives on what goes on in toys & games for long established industry professionals. We also seek to offer insights and a peak inside the industry for people wanting to understand or enter the world of toys from the outside.

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One final note - please feel free to sign up to our weekly E-newsletter. This gets sent out most Fridays with commentary on the week's goings on & with notifications of new content we have released.

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Happy reading!

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Steve Reece,

Toy Industry Journal.