For more than a decade we have been publishing articles offering analysis & insights on the toy & games business.

I started working on some toy projects in the mid to late '90s, before entering the Toy & game biz full time around the turn of the millennium...and I have never quite managed to escape ever since!

My first major role in the toy business was working in Hasbro's European market research department, before moving onto managing iconic brands including Play-Doh, Monopoly, Trivial Pursuit & Hasbro's products developed under license from The Walt Disney Company.

Our aim with Toy Industry Journal is to offer thought provoking perspectives on what goes on in toys & games for long established industry professionals. We also seek to offer insights and a peak inside the industry for people wanting to understand or enter the world of toys from the outside.

One final note - please feel free to sign up to our weekly E-newsletter. This gets sent out most Fridays with commentary on the week's goings on & with notifications of new content we have released.

Happy reading!

Steve Reece,

Toy Industry Journal.

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