top of page

Z Is For Zuru, Zapf Creations & Ziv – Toy Industry A To Z

Z Is For Zuru, Zapf Creations & Ziv – Toy Industry A To Z


Zuru co-founders Nick and Mat Mowbray started the company back in 2003, before being joined by their sister Anna. The company has since enjoyed hits including Robofish, Bunch o Ballons and X-Shot. The siblings recently purchased the most expensive house in New Zealand, their home country. By the end of 2020, Zuru employed 8500 people, had 26 offices and revenues of over $1billion.


Zapf Creations is a long standing and world-renowned toy doll company. Founded way back in 1934 in Rodental in Germany, the best-known products are Baby Born, Baby Annabell and Chou Chou. Baby Born has been in market for 30 years and was ground breaking at the time of launch for the lifelike look and functionality of the product with crying, urinating and eye action all part of a winning formula.


Sy Ziv was a driving force for Toys R Us for 26 years between 1958 and 1985. He was involved in the development of the TRU format, and domestic and international expansion.

We run a Consultancy business helping toy & games companies get ahead. For more information, check out

We also run a Strategic Sourcing Consultancy advising toy & game companies around the world on their Sourcing strategies, reviewing their vendor base & suggesting improvements. To date our Sourcing services have saved our clients $tens of millions. For more information on how we can help, just go to:


Recent Posts

See All

SPIELWARENMESSE - NUREMBERG TOYFAIR 2023 SHOW REVIEW What a very great pleasure to be back in Nuremberg after the Covid-19 induced hiatus of the last couple of years! As I write this I am exhausted fr

2023 UK Toyfair Review Having missed 2022’s comeback UK Toyfair due to contracting Covid 2 days before the show, I took extra pleasure in strolling along the aisles of the 2023 show. Glowing - almost

Post: Blog2_Post
bottom of page