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U Is For Unicorns, Upwords, Uncle Milton & Uno – Toy Business A To Z

U Is For Unicorns, Upwords, Uncle Milton & Uno – Toy Business A To Z


UNICORNS

The same perennial themes for toys have been resurfacing time after time for decades in the toy business. Unicorns is one of those perennial themes. After all, what is a unicorn but a super cutesy magical pony, and we all know how popular they are when turned into toys!

UPWORDS

Upwords has been a very successful board game since it first came on the scene in the early 1980s. By adding a 3d dimension to a Scrabble-esque word game, renowned games inventor Elliot Rudel brought a whole new twist to playing word games.

UNCLE MILTON

Uncle Milton toys is perhaps best known for their original ant farm toy product which was a massive hit back in the 1950s and 1960s. The company is also credited with introducing the spud gun to the market. The company has had a long influence on the toy business, and in 2017 the assets were purchased by The Bridge Direct & Tech 4 Kids. One other notable thing to note is that co-founder E. Joseph Cossman later wrote a best-selling book entitled ‘How I Made $1,000,000 Via Mail Order & You Can Too’.

UNO

UNO is a best-selling classic card game, which has been on sale since the early 1970s and has sold more than 150 million copies worldwide. The game was invented by a Barber from Ohio called Merle Robbins, who fairly quickly sold his rights to International Games in return for $50,000 and a royalty on each game sold.

We run a Consultancy business helping toy & games companies get ahead. For more information, check out www.KidsBrandInsight.com/services


We also run a Strategic Sourcing Consultancy advising toy & game companies around the world on their Sourcing strategies, reviewing their vendor base & suggesting improvements. To date our Sourcing services have saved our clients $tens of millions. For more information on how we can help, just go to: www.ToyTeamAsia.com

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