Tag Archives: new york toy fair

NYC TOYFAIR CHANGES THE TOY BIZ TRADE SHOW TREADMILL FOREVER!

NYC TOYFAIR CHANGES THE TOY BIZ TRADE SHOW TREADMILL FOREVER!

Big news this week with the Toy Association (USA) announcing that the 118th New York toyfair will break with longstanding tradition and occur between September 30th and October 3rd 2023.

For decades, many toy people have traipsed across the world from Hong Kong to Nuremberg to New York speaking to the same buyers about the same products, with many international companies also having their own national fairs, such as the BTHA’s UK toyfair which occurs in January every year (under normal circumstances).

Now though, things have really changed! With the growth of mass market retailers, and with supply chain woes, the February date of the New York show was increasingly looking anachronistic. While it may have suited smaller independent retailers, the reality is that ASTRA has them well covered and most toy companies would not incur the costs of the New York show to service that smaller market. The new dates appear to offer a useful selling opportunity at the beginning of the annual sales window on the U.S. East coast, with the chance to actively influence the largest volume of sales. This would appear to future proof demand for the New York show. It is now set to become a must attend event versus becoming increasingly an expensive trade PR exercise with limited tangible payback for many companies.

For international visitors and those who have historically traipsed the international event circuit, this new timing should be good for some of the same reasons – more open access to mass market retailers at the time that matters, as well as decluttering the start of the new year which is only going to help.

Looks like us toy tradeshow circuit followers will be starting in September with the glitziest show in the business in New York and ending with the biggest toy trade show in the world in late Jan/Feb – that being Spielwarenmesse in Nuremberg. Traditionally, going from the dark and cold of Nuremberg to the dark and cold of New York was not altogether pleasant, but an additional benefit will be visitor experience – Manhattan in late Sept/early Oct is going to be a lot more fun!

 

We run a Consultancy business helping toy & games companies get ahead. For more information, check out www.KidsBrandInsight.com/services

We also run a Strategic Sourcing Consultancy advising toy & game companies around the world on their Sourcing strategies, reviewing their vendor base & suggesting improvements. To date our Sourcing services have saved our clients $tens of millions. For more information on how we can help, just go to: www.ToyTeamAsia.com

 

 

The Only Inevitability Is Change – New York Toy Fair Moves From February To Sept/Oct 2023

The Only Inevitability Is Change – New York Toy Fair Moves From February To Sept/Oct 2023

Big news on the trade show front, with the announcement by the Toy Association of their flagship trade show in New York moving timings from the traditional and long-standing February timeslot to September-October in 2023.

Needless to say with any move of this kind, there are those who are for and those who are against, there are also winners and losers. In the end though, the start point must be that the Toy Associations role is to serve and promote their members. Therefore, they have taken the best possible decision they can based on inputs and needs of their members.

For those of us international visitors, the new timing may or may not work, but we must remember that this is the North American Toy Fair primarily, and the key focus is on the domestic markets in North America.

There is of course controversy, because several major toy companies, and an increasing number of lesser companies have been holding previews in show rooms in Los Angeles around the time when the big business done, with selections by mighty behemoths Target & Walmart coming typically soon after the new timings for the New York show.

The reality though is that those L.A. show rooms do not offer a holistic solution for the entire toy business. There is of course going to be some duplication by having previews and the new toy fair at similar times but at the furthest ends of the USA, but we are surely used to duplication in the toy business after all these years of travelling the globe presenting the same products to the same people multiple times in different time zones.

Overall, I support the move of the New York show to September-October from 2023 onwards, can’t wait to attend!

 

We run a Consultancy business helping toy & games companies get ahead. For more information, check out www.KidsBrandInsight.com/services

We also run a Strategic Sourcing Consultancy advising toy & game companies around the world on their Sourcing strategies, reviewing their vendor base & suggesting improvements. To date our Sourcing services have saved our clients $tens of millions. For more information on how we can help, just go to: www.ToyTeamAsia.com

 

2016 New York Toy Fair – A Success Despite Near Arctic Conditions

2016 New York Toy Fair – A Success Despite Near Arctic Conditions

The 2016 TIA Toy Fair in New York hit all the right notes, despite severely cold weather! The first two days of the show saw outdoor temperatures as low as minus 18 Celsius (around zero degrees Fahrenheit!). Such frosty conditions didn’t appear to affect visitor numbers though. In fact, the showcase Play Fair event next door (featuring god forbid large numbers of children interacting with toys as an add on to a trade show, and due to the cold conditions, the queue of excited kids was re-routed inside. Fortunately the huge Javits Center foyer/entrance hall easily swallowed up the extra traffic without unduly congesting things.

Bearing in mind the huge snow storm a few weeks before the show, which would have undoubtedly had a greater impact, perhaps a few shivers is a small price to pay for a trade show which offers a simple opportunity to access the world’s largest toy market by far. For those used to the highly fragmented European toy market, North America offers potentially huge volumes with a fraction of the complexity. Businesses with comparable infrastructure can do even greater volumes in North America than they would be likely to do in Europe, or in fact nearly any other region.

Overall, most of the people we spoke to are optimistic about the state of the toy market, so here’s hoping that optimism is fulfilled in 2016!