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BTHA UK Toy Fair 2016: A Success For Sure!

BTHA UK Toy Fair 2016 A Success For Sure!

Despite the regrettable clash/proximity between the Spielwarenmesse-Nuremberg toy fair and the BTHA UK Toy Fair, The 2016 UK show was a resounding success by all accounts. Despite the unusual absence of the likes of Hasbro and Leapfrog, and despite the usual absence of Mattel, plus an arguably risky Sunday opening, the UK show seems to have gone well.

Hats off to those retail buyers who attended on Sunday, flying in the face of concerns that Sunday might be a dead day from that perspective!

NPD announced a strong 2016 in terms of UK toy market sales with year on year growth of 5.9%, albeit with much of that growth seemingly dependent on the massive movie slate of 2015 versus organic growth or ever green growth.

In terms of standout products, I saw too many to highlight, but greatly enjoyed the innovation on show while being toured round the stands (English vernacular for ‘booth’) of Lego, Vivid (inc. Drumond Park), Flair, Casdon, Epoch (Sylvanian Families) re:creation and others.

So on now to the vast expanse of Nuremberg, perhaps a few too many weissbiers and another stacked meeting schedule!