Tag Archives: board game brand managament

Kids Brand Insight Launch New Brand & Product Management Service For Toy & Game Companies

KIDS BRAND INSIGHT LAUNCH NEW BRAND & PRODUCT MANAGEMENT SERVICE FOR TOY & GAME COMPANIES

Kids Brand Insight, a leading toy & game industry consultancy have announced the launch of a new support service to the global toy industry.

Under the service, Kids Brand Insight will offer hands on ongoing and ad hoc project based support to toy and board game companies in the area of brand and product management.

The service covers the following areas:

– Brand Management inc: Brand definition & brand strategy, Brand gap analysis, brand extension, consumer insight, brand marketing & competitor/market analysis
– Product Management inc: Product development leadership & process implementation, from briefing to finished product, factory liaison etc.
– Marketing Management inc: Marketing strategy, marketing planning, marketing execution, agency management, TV advertising management – production & media buying management, PR agency management, social media marketing management
– Brand Licensing inc: Licensing review/selection, licensing pitches & terms negotiations, licensing contract negotiations & writing.

 

For more information on the service or to seek to enter the program, more information can be found here: http://www.kidsbrandinsight.com/services/