RESEARCH TESTING TOYS WITH KIDS
Toy companies don’t do enough research testing.
Some do, some of the bigger companies have extensive research testing programs…but the majority don’t.
Good research should make products better, should allow for tweaks to reduce shortcomings and should facilitate enhancement of appealing factors. We’ve seen research explain why product launches failed and wasted $5m, when even the most basic research testing with the target consumer would have shown why and how the product failed to appeal or resonate with kids!
In Episode 8 of our Playing At Business podcast we take a look at research testing with kids, why to do it & what good research should help you discover.
Listen on Stitcher: https://www.stitcher.com/podcast/steve-reece/playing-at-business/e/55286401