PRODUCT LAUNCH TIMINGS – WHEN IS THE BEST TIME?

We recently wrote an article for Spielwarenmesse.de – the official blog of the Spielwarenmesse/Nuremberg International Toy Fair looking at when is the right time of year to launch new products. Clearly the industry has the ‘standard’ timings of 1st half & 2nd half of the year, but this article discusses other options in more detail:

http://www.spielwarenmesse.de/magazine/article-detail/strategy-for-launching-new-toys/?L=1&cHash=3c5dbb839f2a28fcfa3af4e9cc7f19a4

by Steve Reece, CEO of Kids Brand Insight www.KidsBrandInsight.com,  a leading Consultancy to toy companies around the world, which helps people & companies to get ahead in the toy industry, find the right toy & game factories and to consumer research test their products with kids and parents.