A TO Z OF THE TOY INDUSTRY – F IS FOR FUN!
There are probably more lucrative industries out there.
There are probably quicker moving, more exciting, ever changing industries out there.
But there aren’t many other industries which are as much fun as the toy business!
This is a product driven industry – it’s all about the next new product launches or those classic carry forward products. And these products are great fun! While we might no longer be children ourselves, many people in the toy industry retain a strong ‘inner child’ which makes the industry continuously enjoyable to be a part of.
Of course we have our fair share of grind – retailer terms negotiations, financing, factory visits etc. But spare a thought for those poor souls in more mundane industries – imagine being the product development manager or marketing manager on tea bags, plastic tupperware or matchsticks!
The reality is that fun is a major driver of the toy industry. We piggy back the natural instinct of children to play – that is right at the heart of stimulating demand for our products.