2016 New York Toy Fair – A Success Despite Near Arctic Conditions
The 2016 TIA Toy Fair in New York hit all the right notes, despite severely cold weather! The first two days of the show saw outdoor temperatures as low as minus 18 Celsius (around zero degrees Fahrenheit!). Such frosty conditions didn’t appear to affect visitor numbers though. In fact, the showcase Play Fair event next door (featuring god forbid large numbers of children interacting with toys as an add on to a trade show, and due to the cold conditions, the queue of excited kids was re-routed inside. Fortunately the huge Javits Center foyer/entrance hall easily swallowed up the extra traffic without unduly congesting things.
Bearing in mind the huge snow storm a few weeks before the show, which would have undoubtedly had a greater impact, perhaps a few shivers is a small price to pay for a trade show which offers a simple opportunity to access the world’s largest toy market by far. For those used to the highly fragmented European toy market, North America offers potentially huge volumes with a fraction of the complexity. Businesses with comparable infrastructure can do even greater volumes in North America than they would be likely to do in Europe, or in fact nearly any other region.
Overall, most of the people we spoke to are optimistic about the state of the toy market, so here’s hoping that optimism is fulfilled in 2016!