13 May 2015 ~ Comments Off on 5 Things Small Toy Companies Can Learn From Big Companies

5 Things Small Toy Companies Can Learn From Big Companies

5 Things Small Toy Companies Can Learn From Big Companies Apparently the grass is always greener on the other side. In working at major corporate companies and in working for toy companies with a handful of employees, there is often an over estimation of the advantages of being at the opposite end of the spectrum, […]

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13 March 2015 ~ Comments Off on The European Toy Market – Large But Fragmented!

The European Toy Market – Large But Fragmented!

The European Toy Market – Large But Fragmented! The European market might appear exotic and potentially lucrative at first glance. With the 2nd and 3rd biggest retailers in the world based in Europe (Carrefour & Tesco), with a population of c. 730m and a combined economy ranked by the IMF as the largest in the world, […]

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13 February 2015 ~ Comments Off on How has Designing Toys Changed?

How has Designing Toys Changed?

“In The World of Limitations, there is a Universe of Possibilities and a Galaxy of Opportunities”. By Peter A. Wachtel, Chief Creative KID @KIDToyology® (designer+inventor+teacher+writer=creator) Many of us (at one time or another) have asked “what happened to the good old days”. It is no any different in the toy industry. Ten or fifteen years […]

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