08 September 2017 ~ 0 Comments

Is 2017 Turning Into An Annus Horribilis For The Global Toy Industry?

IS 2017 TURNING INTO AN ANNUS HORIBILIS FOR THE GLOBAL TOY INDUSTRY? The global toy industry has been on the up for several years now. A magnificently packed movie slate has seen the toy industry nudge upwards year on year ever closer to the magic $100billion global retail sales level. The acquisition of Lucasfilm & […]

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24 July 2017 ~ 0 Comments

Are Toys Still Relevant For Today’s Kids? Erm Yes, Rather!

ARE TOYS STILL RELEVANT FOR TODAY’S KIDS? ERM YES, RATHER! Those outside the toy industry often seem to ask whether toys are still relevant to ‘Generation ipad’. Today’s children have so many more media to consumer and engage with than previous generations, that they don’t seem to spend as long with their toys. Yet they […]

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05 October 2016 ~ 0 Comments

Toy Industry A-Z – A is for Action Man

Toy Industry A-Z – A is for Action Man For those of my generation in the European toy industry, especially those who worked for Hasbro, Action Man is a huge iconic action figure brand. Action Man was officially launched in 1966 by Palitoy, as a spin off under license from Hasbro’s G.I. Joe. Over time, […]

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22 December 2015 ~ Comments Off on Star Wars & The Toy Biz – The Force Awakens Verdict

Star Wars & The Toy Biz – The Force Awakens Verdict

STAR WARS & THE TOY BIZ – THE FORCE AWAKENS VERDICT In this 2nd article looking at Star Wars & the toy business we deliver our verdict on The Force Awakens, and what it means for the toy business. At the time of writing, The Force Awakens is smashing box office records left, right and […]

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13 July 2015 ~ Comments Off on Toy Development: Should We Take An Innovative Approach Versus Following The Formula

Toy Development: Should We Take An Innovative Approach Versus Following The Formula

Toy Development: Should We Take An Innovative Approach Versus Following The Formula Toy companies often speak of innovation, yet if you looked at the average toy aisle today and compared it with the toy aisle from 10 years ago, how much would actually have changed? You’d still see action figures, playsets and collectibles from the […]

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