13 September 2019 ~ 0 Comments

Why Brands Are So Important For Toy Companies…

The recent announcement that Hasbro are to acquire Entertainment One in a $multi-billion deal brings a number of benefits to Hasbro. The acquisition of further expertise and capacity for content production and management can only help Hasbro’s ongoing journey from pure toy maker to entertainment brand owner. Above all though, this deal brings Hasbro yet […]

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18 July 2017 ~ 0 Comments

Transformers 5 Disappoints: What Next For Hasbro?

TRANSFORMERS 5 DISAPPOINTS (?)…WHAT NEXT FOR HASBRO?   It has been widely reported that Hasbro & their movie studio partners have a 10 year map for the Transformers franchise. This includes numerous additional Transformers films, plus an array of spin off movies. This should not be surprising, as this is increasingly the way blockbuster movies […]

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20 October 2016 ~ 0 Comments

A-Z Of The Toy Industry – B is for Brands!

A-Z Of The Toy Industry – B is for Brands! The number one factor in the long term success of many toy industry heavyweights is BRANDS! And more’s the point, not just any brands, but brands which are self owned/controlled i.e. not 3rd party license brands. Although 3rd party licenses are a huge part of […]

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