24 July 2015 ~ Comments Off on 5 Reasons Why Kids Love Minions…

5 Reasons Why Kids Love Minions…

5 Reasons Why Kids Love Minions… We recently conducted a small piece of research into the hugely successful Minions movie, and why it is kids like it so much. Our article features on the website of our Consumer research and Toy consultancy business: http://www.kidsbrandinsight.com/  Happy reading!   by Steve Reece, CEO of Kids Brand Insight www.KidsBrandInsight.com,  a […]

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13 July 2015 ~ Comments Off on Toy Development: Should We Take An Innovative Approach Versus Following The Formula

Toy Development: Should We Take An Innovative Approach Versus Following The Formula

Toy Development: Should We Take An Innovative Approach Versus Following The Formula Toy companies often speak of innovation, yet if you looked at the average toy aisle today and compared it with the toy aisle from 10 years ago, how much would actually have changed? You’d still see action figures, playsets and collectibles from the […]

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27 February 2015 ~ Comments Off on Where All The Profit’s At In The Toy Industry

Where All The Profit’s At In The Toy Industry

Where All The Profit’s At In The Toy Industry One of the most exciting and stimulating features of working in the toy industry is the ongoing product development cycle. So many new products don’t make it past the first year that the majority of companies in the industry are continually in a process of development. […]

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