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27 February 2015 ~ Comments Off on Where All The Profit’s At In The Toy Industry

Where All The Profit’s At In The Toy Industry

Where All The Profit’s At In The Toy Industry One of the most exciting and stimulating features of working in the toy industry is the ongoing product development cycle. So many new products don’t make it past the first year that the majority of companies in the industry are continually in a process of development. […]

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13 February 2015 ~ Comments Off on How has Designing Toys Changed?

How has Designing Toys Changed?

“In The World of Limitations, there is a Universe of Possibilities and a Galaxy of Opportunities”. By Peter A. Wachtel, Chief Creative KID @KIDToyology® (designer+inventor+teacher+writer=creator) Many of us (at one time or another) have asked “what happened to the good old days”. It is no any different in the toy industry. Ten or fifteen years […]

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06 February 2015 ~ Comments Off on Understanding The True Appeal Of Frozen To Kids

Understanding The True Appeal Of Frozen To Kids

Understanding The True Appeal Of Frozen To Kids In the week where Disney reported record quarterly earnings, much attention and credit has been given to the ‘Frozen’ franchise, and rightly so. Frozen has been an absolutely mammoth phenomena in terms of both box office and merchandise sales. As recently as last August I was doing interviews […]

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10 December 2014 ~ 0 Comments

New Article On Modern Trend Of Toy Stockpiling

New Article On Modern Trend Of Toy Stockpiling  Our Chief columnist Steve Reece recently wrote an article published on the official blog of the Spielwarenmesse (Nuremberg) International Toy Fair looking at the latest observation of the world of children and toys, based on extensive research experience in the sector. To read the article click here P.S. […]

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