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19 March 2015 ~ Comments Off on Where Is The Innovation In Toys?

Where Is The Innovation In Toys?

I recently posted on ‘What the Toy business can teach you about innovation’. What is interesting after coming back from the International Toy-fair in Nuremberg, were comments I heard that there wasn’t much innovation on show… Now we all have our own perspectives and even in the toy business tend to look to the areas […]

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18 March 2015 ~ Comments Off on 5 Reasons Why Toys R Us Is A Crucial Partner To The Global Toy Industry

5 Reasons Why Toys R Us Is A Crucial Partner To The Global Toy Industry

5 Reasons Why Toys R Us Is A Crucial Partner To The International Toy Industry It’s not uncommon in the toy industry for people to take Toys R Us for granted. In many ways the set up of TRU makes it an easier partner for the toy industry to deal with, and the destination approach makes it […]

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13 March 2015 ~ Comments Off on The European Toy Market – Large But Fragmented!

The European Toy Market – Large But Fragmented!

The European Toy Market – Large But Fragmented! The European market might appear exotic and potentially lucrative at first glance. With the 2nd and 3rd biggest retailers in the world based in Europe (Carrefour & Tesco), with a population of c. 730m and a combined economy ranked by the IMF as the largest in the world, […]

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27 February 2015 ~ Comments Off on Where All The Profit’s At In The Toy Industry

Where All The Profit’s At In The Toy Industry

Where All The Profit’s At In The Toy Industry One of the most exciting and stimulating features of working in the toy industry is the ongoing product development cycle. So many new products don’t make it past the first year that the majority of companies in the industry are continually in a process of development. […]

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13 February 2015 ~ Comments Off on How has Designing Toys Changed?

How has Designing Toys Changed?

“In The World of Limitations, there is a Universe of Possibilities and a Galaxy of Opportunities”. By Peter A. Wachtel, Chief Creative KID @KIDToyology® (designer+inventor+teacher+writer=creator) Many of us (at one time or another) have asked “what happened to the good old days”. It is no any different in the toy industry. Ten or fifteen years […]

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06 February 2015 ~ Comments Off on Understanding The True Appeal Of Frozen To Kids

Understanding The True Appeal Of Frozen To Kids

Understanding The True Appeal Of Frozen To Kids In the week where Disney reported record quarterly earnings, much attention and credit has been given to the ‘Frozen’ franchise, and rightly so. Frozen has been an absolutely mammoth phenomena in terms of both box office and merchandise sales. As recently as last August I was doing interviews […]

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10 December 2014 ~ 0 Comments

New Article On Modern Trend Of Toy Stockpiling

New Article On Modern Trend Of Toy Stockpiling  Our Chief columnist Steve Reece recently wrote an article published on the official blog of the Spielwarenmesse (Nuremberg) International Toy Fair looking at the latest observation of the world of children and toys, based on extensive research experience in the sector. To read the article click here P.S. […]

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