Archive | Uncategorized

13 July 2015 ~ Comments Off on Toy Development: Should We Take An Innovative Approach Versus Following The Formula

Toy Development: Should We Take An Innovative Approach Versus Following The Formula

Toy Development: Should We Take An Innovative Approach Versus Following The Formula Toy companies often speak of innovation, yet if you looked at the average toy aisle today and compared it with the toy aisle from 10 years ago, how much would actually have changed? You’d still see action figures, playsets and collectibles from the […]

Continue Reading

06 July 2015 ~ Comments Off on Why The Toy Industry Needs The €uro

Why The Toy Industry Needs The €uro

Why The Toy Industry Needs The €uro The ongoing financial crisis in Greece has highlighted rather painfully the challenge of trying to have monetary union without full political union. More qualified macro financial commentators than me can inform you more about that, but this ongoing Greek drama has the potential to cause serious financial shockwaves. […]

Continue Reading

30 June 2015 ~ Comments Off on How Toy Marketing Was Revolutionised…

How Toy Marketing Was Revolutionised…

How Toy Marketing Was Revolutionised… In times gone by, marketing toys was much simpler, and if the truth to be told, easier! It was also potentially much more expensive than it needs to be today. Back in the day we just had to tell the retailers the product was going to be TV advertised, and […]

Continue Reading

13 May 2015 ~ Comments Off on 5 Things Small Toy Companies Can Learn From Big Companies

5 Things Small Toy Companies Can Learn From Big Companies

5 Things Small Toy Companies Can Learn From Big Companies Apparently the grass is always greener on the other side. In working at major corporate companies and in working for toy companies with a handful of employees, there is often an over estimation of the advantages of being at the opposite end of the spectrum, […]

Continue Reading

13 May 2015 ~ Comments Off on The Future Of Toys – Parts 1 & Part 2

The Future Of Toys – Parts 1 & Part 2

The Future Of Toys – Parts 1 & Part 2 We recently posted two new blog posts on Spielwarenmesse.de, the official blog of the world’s largest toy trade show – the Spielwarenmesse – Nuremberg International Toy Fair. In the first article we look at what is unlikely to change in the toy industry in the […]

Continue Reading

08 May 2015 ~ Comments Off on Stock Management In The Toy Industry…Or The Importance Of A Clear Garage!

Stock Management In The Toy Industry…Or The Importance Of A Clear Garage!

Stock Management In The Toy Industry…Or The Importance Of A Clear Garage! Recently I’ve noticed my garage getting more and more full. Upon closer analysis, it seems everything has a reason of some kind for being there. There are tools which need to be there, car related stuff e.g. oil, screen wash etc., and an […]

Continue Reading

01 May 2015 ~ Comments Off on How Toy Markets Differ – The Difference Between Baseball And Cricket Explains All!

How Toy Markets Differ – The Difference Between Baseball And Cricket Explains All!

How Toy Markets Differ – The Difference Between Baseball And Cricket Explains It! Regular readers of my blog posts will know of my near obsession with the importance of understanding market by market differences in order to maximise export sales potential. However, such theoretical rantings don’t always register as well as a more colloquial explanation…so […]

Continue Reading

01 May 2015 ~ Comments Off on Looking for Ace ideas?…they may be just a shuffle away

Looking for Ace ideas?…they may be just a shuffle away

Here is a fun fact for you. Take regular pack of 52 playing cards and give them a good Shuffle. You have just created something unique, something no one else has created! Why? because there are more permutations of cards in a 52 card deck than seconds since the big bang! (basically a very big number) […]

Continue Reading

17 April 2015 ~ Comments Off on Ignore The Canadian Toy Market At Your Peril!

Ignore The Canadian Toy Market At Your Peril!

Ignore The Canadian Toy Market At Your Peril! Our company works with toy companies around the world. One of our primary services is Export Sales Consultancy. Personally I’ve also worked extensively with North American companies both as an employee and as a Consultant…yet I have to admit (shamefully) that our knowledge of and commitment to […]

Continue Reading

10 April 2015 ~ Comments Off on 5 Reasons Why Mattel Will Bounce Back

5 Reasons Why Mattel Will Bounce Back

5 Reasons Why Mattel Will Bounce Back   Mattel’s 2014 full year results were disappointing, with operating income down from $1.17 billion to $653.7m. Furthermore, the share price has taken a beating as would be expected based on such earnings. The perhaps not unsurprising departure of the CEO, followed by the fairly surprising rehiring of […]

Continue Reading