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02 February 2020 ~ 0 Comments

Spiewarenmesse (Nuremberg) Toy Fair 2020 Review

Trying to review an event of the scale of Spielwarenmesse-Nuremberg toy fair is a challenge due to the sheer scale of the event. It would be quite possible to fill 2 weeks with meetings with people from across the industry, although 2 weeks of walking these extensive halls might cause permanent damage to feet! In […]

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24 January 2020 ~ 0 Comments

BTHA UK Toyfair 2020 Review

Following a tough 2019 the UK toy industry assembled this week at the soon to be revamped Olympia Exhibition Centre to show their 2020 product lines. While 2019 was a difficult year for many, and the market was down overall, as per any year there were many winners and many losers. We all look at […]

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25 November 2019 ~ 0 Comments

How To Secure Toy & Game Distribution Across Europe

In the last article in this series we looked at how to secure distribution into North America. This time we’re looking at Europe. The start point in looking at Europe is that despite the existence of the European Union (which makes things much easier for trading across the continent), you are looking at more than […]

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07 November 2019 ~ 0 Comments

How To Secure Toy & Game Distribution Into North America

The USA is the single biggest toy market in the world by quite a long way, and when you add on Canada, which is perhaps a surprisingly good sized market in itself you reach a very significant distribution opportunity for toy and board game companies. NORTH AMERICAN TOYS & BOARD GAMES – MARKET INSIGHTS The […]

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07 November 2019 ~ 0 Comments

5 Must Haves For Toy Factories

Toy manufacturing is a critical part of what we do in the toy business, but because it is boring compared to new product development or less glamorous than glitzy awards and agency lunches, many toy companies fail to pay manufacturing enough attention. We came up with 5 must haves for any toy factory your company […]

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31 October 2019 ~ 0 Comments

5 Tips To Grow Toy Export Sales

This article is the first in a series looking at Toy & Game export sales as we head into toy fair season. Unless a toy company is fortunate enough to have the U.S.A. as home market, sales to other countries are likely to be an important component of justifying product development investment. Even if the […]

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10 October 2019 ~ 0 Comments

Indian Toy Manufacturing Update – Capacity For 2020 Dwindling

Indian Toy Manufacturing Update – Capacity For 2020 Dwindling             When our company first began connecting export ready and certified Indian toy factories with toy company customers around 5 years ago, it was frankly a hard sell. Although the major corporate companies like Hasbro had started to move into India in a big way, perceptions – […]

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13 September 2019 ~ 0 Comments

Why Brands Are So Important For Toy Companies…

The recent announcement that Hasbro are to acquire Entertainment One in a $multi-billion deal brings a number of benefits to Hasbro. The acquisition of further expertise and capacity for content production and management can only help Hasbro’s ongoing journey from pure toy maker to entertainment brand owner. Above all though, this deal brings Hasbro yet […]

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05 September 2019 ~ 0 Comments

Global Toy Industry: SWOT Analysis 2020-2025

These are interesting times for the global toy industry. In an industry which has over time proved to be remarkably resilient, there are arguably more threats and risks in the vicinity than at any other time in modern history. The following SWOT analysis takes a holistic view of the medium term outlook for the toy […]

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07 August 2019 ~ 0 Comments

The Future Of Toys – Part 4, Toy Manufacturing Evolution

In the final part of our series looking at ‘The Future Of Toys’, we move onto the potentially dull, but nevertheless essential topic of manufacturing. There are a number of disruptive factors/trends relating to toy manufacturing whiich are discussed below: FACTORS DISRUPTING TOY MANUFACTURING China’s Rapidly Advancing Economy – toy business old timers can tell […]

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