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10 October 2019 ~ 0 Comments

Indian Toy Manufacturing Update – Capacity For 2020 Dwindling

Indian Toy Manufacturing Update – Capacity For 2020 Dwindling             When our company first began connecting export ready and certified Indian toy factories with toy company customers around 5 years ago, it was frankly a hard sell. Although the major corporate companies like Hasbro had started to move into India in a big way, perceptions – […]

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13 September 2019 ~ 0 Comments

Why Brands Are So Important For Toy Companies…

The recent announcement that Hasbro are to acquire Entertainment One in a $multi-billion deal brings a number of benefits to Hasbro. The acquisition of further expertise and capacity for content production and management can only help Hasbro’s ongoing journey from pure toy maker to entertainment brand owner. Above all though, this deal brings Hasbro yet […]

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05 September 2019 ~ 0 Comments

Global Toy Industry: SWOT Analysis 2020-2025

These are interesting times for the global toy industry. In an industry which has over time proved to be remarkably resilient, there are arguably more threats and risks in the vicinity than at any other time in modern history. The following SWOT analysis takes a holistic view of the medium term outlook for the toy […]

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07 August 2019 ~ 0 Comments

The Future Of Toys – Part 4, Toy Manufacturing Evolution

In the final part of our series looking at ‘The Future Of Toys’, we move onto the potentially dull, but nevertheless essential topic of manufacturing. There are a number of disruptive factors/trends relating to toy manufacturing whiich are discussed below: FACTORS DISRUPTING TOY MANUFACTURING China’s Rapidly Advancing Economy – toy business old timers can tell […]

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25 July 2019 ~ 0 Comments

Our Indian Toy Manufacturing Journey

In their recent earnings announcement (Q2 2019) Hasbro reconfirmed their committment to moving to 50% of their manufacturing being outside China. They highlight a significant chunk of their manufacturing being from within the USA, but India remains a key part of their outside China manufacturing strategy. Our business has been working to help toy companies […]

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26 June 2019 ~ 0 Comments

The Future Of Toys – Part 3, Retail Evolution

The internet has disrupted, transformed and revolutionised the business of retail. Mamy mighty behemoths of retail have fallen by the wayside over the last 15 years or so as they failed to adapt and embrace the opportunities the internet has brought, along with addressing the challenges it poses. This narrative can become overwhelming – everything […]

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02 May 2019 ~ 0 Comments

The Future Of Toys – Part 2, The Changing Marketing Landscape

In this latest instalment in our series on the future of toys, we take a look at marketing, how it has changed over time and where we seem to be headed. Needless to say, any predictions or forecasts we make for how toy marketing will be done in the future will be wrong in some […]

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17 April 2019 ~ 0 Comments

The Future Of Toys – Part 1, The Changing Lives Of Children

The last time I sat down & tried to predict the future of the toy industry was in 2013 for a presentation at the Spielwarenmesse-Nuremberg International Toy Fair. If you want to watch my presentation and take joy in how many things I got wrong (!), here’s the link to watch: https://www.youtube.com/watch?v=wF1Qdx5gwZE One of my […]

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01 April 2019 ~ 0 Comments

Robotix Learning Solutions – Interview with CEO, Ramana Prasad

We recently caught up with Ramana Prasad, the CEO of Robotix Learning Solutions, a fast growing tech toy firm, with 2 successful crowd funding campaigns under their belt for their STEM learning product – Taco Playbits, Phiro (a smart robot teaching kids to code which raised $80k+) and with a crowd funding campaign live for […]

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28 March 2019 ~ 0 Comments

Successful YouTube Marketing For Toy Companies – 5 Key Steps

The toy industry has been reliant on TV advertising to drive sales for at least 60 years at the time of writing. The times they are a changing though, or arguably they already changed and we’re guilty of still looking backwards in the toy business hoping for the return of the easiest marketing ‘golden bullet’ […]

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