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25 November 2019 ~ 0 Comments

How To Secure Toy & Game Distribution Across Europe

In the last article in this series we looked at how to secure distribution into North America. This time we’re looking at Europe. The start point in looking at Europe is that despite the existence of the European Union (which makes things much easier for trading across the continent), you are looking at more than […]

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07 November 2019 ~ 0 Comments

How To Secure Toy & Game Distribution Into North America

The USA is the single biggest toy market in the world by quite a long way, and when you add on Canada, which is perhaps a surprisingly good sized market in itself you reach a very significant distribution opportunity for toy and board game companies. NORTH AMERICAN TOYS & BOARD GAMES – MARKET INSIGHTS The […]

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07 November 2019 ~ 0 Comments

5 Must Haves For Toy Factories

Toy manufacturing is a critical part of what we do in the toy business, but because it is boring compared to new product development or less glamorous than glitzy awards and agency lunches, many toy companies fail to pay manufacturing enough attention. We came up with 5 must haves for any toy factory your company […]

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31 October 2019 ~ 0 Comments

5 Tips To Grow Toy Export Sales

This article is the first in a series looking at Toy & Game export sales as we head into toy fair season. Unless a toy company is fortunate enough to have the U.S.A. as home market, sales to other countries are likely to be an important component of justifying product development investment. Even if the […]

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10 October 2019 ~ 0 Comments

Indian Toy Manufacturing Update – Capacity For 2020 Dwindling

Indian Toy Manufacturing Update – Capacity For 2020 Dwindling             When our company first began connecting export ready and certified Indian toy factories with toy company customers around 5 years ago, it was frankly a hard sell. Although the major corporate companies like Hasbro had started to move into India in a big way, perceptions – […]

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13 September 2019 ~ 0 Comments

Why Brands Are So Important For Toy Companies…

The recent announcement that Hasbro are to acquire Entertainment One in a $multi-billion deal brings a number of benefits to Hasbro. The acquisition of further expertise and capacity for content production and management can only help Hasbro’s ongoing journey from pure toy maker to entertainment brand owner. Above all though, this deal brings Hasbro yet […]

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05 September 2019 ~ 0 Comments

Global Toy Industry: SWOT Analysis 2020-2025

These are interesting times for the global toy industry. In an industry which has over time proved to be remarkably resilient, there are arguably more threats and risks in the vicinity than at any other time in modern history. The following SWOT analysis takes a holistic view of the medium term outlook for the toy […]

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07 August 2019 ~ 0 Comments

The Future Of Toys – Part 4, Toy Manufacturing Evolution

In the final part of our series looking at ‘The Future Of Toys’, we move onto the potentially dull, but nevertheless essential topic of manufacturing. There are a number of disruptive factors/trends relating to toy manufacturing whiich are discussed below: FACTORS DISRUPTING TOY MANUFACTURING China’s Rapidly Advancing Economy – toy business old timers can tell […]

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25 July 2019 ~ 0 Comments

Our Indian Toy Manufacturing Journey

In their recent earnings announcement (Q2 2019) Hasbro reconfirmed their committment to moving to 50% of their manufacturing being outside China. They highlight a significant chunk of their manufacturing being from within the USA, but India remains a key part of their outside China manufacturing strategy. Our business has been working to help toy companies […]

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26 June 2019 ~ 0 Comments

The Future Of Toys – Part 3, Retail Evolution

The internet has disrupted, transformed and revolutionised the business of retail. Mamy mighty behemoths of retail have fallen by the wayside over the last 15 years or so as they failed to adapt and embrace the opportunities the internet has brought, along with addressing the challenges it poses. This narrative can become overwhelming – everything […]

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