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02 May 2019 ~ 0 Comments

The Future Of Toys – Part 2, The Changing Marketing Landscape

In this latest instalment in our series on the future of toys, we take a look at marketing, how it has changed over time and where we seem to be headed. Needless to say, any predictions or forecasts we make for how toy marketing will be done in the future will be wrong in some […]

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17 April 2019 ~ 0 Comments

The Future Of Toys – Part 1, The Changing Lives Of Children

The last time I sat down & tried to predict the future of the toy industry was in 2013 for a presentation at the Spielwarenmesse-Nuremberg International Toy Fair. If you want to watch my presentation and take joy in how many things I got wrong (!), here’s the link to watch: https://www.youtube.com/watch?v=wF1Qdx5gwZE One of my […]

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01 April 2019 ~ 0 Comments

Robotix Learning Solutions – Interview with CEO, Ramana Prasad

We recently caught up with Ramana Prasad, the CEO of Robotix Learning Solutions, a fast growing tech toy firm, with 2 successful crowd funding campaigns under their belt for their STEM learning product – Taco Playbits, Phiro (a smart robot teaching kids to code which raised $80k+) and with a crowd funding campaign live for […]

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28 March 2019 ~ 0 Comments

Successful YouTube Marketing For Toy Companies – 5 Key Steps

The toy industry has been reliant on TV advertising to drive sales for at least 60 years at the time of writing. The times they are a changing though, or arguably they already changed and we’re guilty of still looking backwards in the toy business hoping for the return of the easiest marketing ‘golden bullet’ […]

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22 February 2019 ~ 0 Comments

2019 North American Toy Fair Review – 6 Key Conclusions

Here’s our review of this year’s New York toy fair: USA Toy Market Outlook: After a really challenging 2018 the toy industry looks set to bounceback in 2019. We’re predicting that after finishing 2% down for 2018 vs 2017, that we’ll see in the vicinity of 3-5% growth in the US toy market in 2019. […]

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12 February 2019 ~ 0 Comments

TRU Kids Inc: The Phoenix From The Toys R Us Ashes?

TRU KIDS INC: THE PHOENIX FROM THE TOYS R US ASHES? The return of a new ‘version’ of Toys R Us is hardly surprising. Bearing in mind the latent affection consumers clearly have for the brand, the established social media following, the tooling and ready to go own brand products and the very similiar leadership […]

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08 February 2019 ~ 0 Comments

Toy Marketing: TVCs Versus Digital Marketing: Have We Reached Tipping Point?

TVCs VERSUS DIGITAL MARKETING FOR TOYS: HAVE WE REACHED TIPPING POINT? TV advertising has been the core marketing activity for the toy industry since not long after TV adverts came about. So career toy people and career toy retail people have known and come to depend on a powerfully effective and above all simple (if […]

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04 February 2019 ~ 0 Comments

2019 Spielwarenmesse-Nuremberg Toyfair Review – Llama’s, Lizards and Electronics!

2019 SPIELWARENMESSE-NUREMBERG TOYFAIR REVIEW – LLAMA’S, LIZARDS AND ELECTRONICS! The 70th Spielwarenmesse-Nuremberg International Toy Fair has drawn to a close. As ever, this show offers the biggest and best opportunity to connect with toy people from all around the world. Just like usual, this equates to a massively stimulating and somewhat exhausting experience! Whatever your […]

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25 January 2019 ~ 0 Comments

2019 UK Toy Fair Review – The Times They Are A Changing

2019 UK TOY FAIR REVIEW – THE TIMES THEY ARE A CHANGING As the sun finally set (at last!) on a tough 2018, the UK toy trade gathered at Olympia Exhibition Centre in London this week for the BTHA UK toy fair. In my opinion, this is one of the best organised trade shows of all the […]

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18 January 2019 ~ 0 Comments

Toy Industry 2019 – Reasons To Be Cheerful

Having arrived back this week from Hong Kong toy fair, it is clear that the global toy business is still managing the aftermath of the failure of Toys R Us in the USA & some other markets. While many of us are natural optimists, the mood in general was one of digging in and riding […]

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